Saturday, August 31, 2019

Criticism Of Feminism

Thus spoke Caruthers; woman for the upkeep of the interior of the house and man, for the building of this house; man to bring food, clothes and woman to bring up their progeny. Otherwise, how the one who must carry in her a burden-the future Of the human being- will be able to resist to demon of the life without the help of a man at his sides? The true place of a woman is at home, not at building sites. That is the law of the nature and nothing else. And that was thus until yesterday because feminism compared the history of humanity has only a few seconds of existence.The first woman to get baccalaureate in France was Julie-Victories Daub in 1 861 at the age of 37 years; and the first British colleges for women have seen the day, only at the end of the years of 1 840: Queen's College for women and Bedford College. Even a mind like Rousseau, one of the fervent pioneer of human rights of the eighteenth century and fought hardly against inequality showed in his Mile, oh De l'education t hat he was seeing in the woman, a mother and a spouse. However, nowadays history has testified that having a small brain doesn't mean being less intelligent because girls had appended their one's signatures on many fields of research and it began with Marie Curie, Pierce's wife, a French chemist.

Friday, August 30, 2019

Strange Meeting

La’Monta Smith 11/19/12 AP Lit and Comp Strange Meeting By Wilfred Owen In Strange Meeting wrote by Wilfred Owen we enter this poem Owen seemingly escapes out of a battle with very little knowledge of where he is exactly at. After exploratory investigation among the many piteous men and surroundings he discovers he is in the pits of hell. Afterwards, we are drawn into a conversation between the narrator and a fellow solder.Here, we transfer from the narration and dialogue to the poems’ monologue where we begin to dig into the depths of the solder’s spirit. The solder claims that has reason to mourn because of the years he didn’t get to live and how he was cheated out of his future. He also points out that solders are taken for granted by the ones they aren’t in war, and are just content of the spoils of the solders brought them. Blood Boiling indicates that the men, most likely fellow solders , don’t feel accomplished in their voyages in war. The solder then begins to reminisce on who he was before the war, and what he could’ve and would’ve done Differently, but is brought back to reality that he is still in hell. Owen continues to embrace the solders thoughts as he briefly talks about his youth before he began marching the â€Å"retreating world† . A sense of regret is apparent when he says that he wish he could cleanse his soul by washing away the blood that he as spilled.He continues by claiming that he gave his all in war, but he did not expect the amount of death he is surrounded with . Nearing the end, the bond between the Owen and the solder is It is Important to pay attention to the word diction that this poem also has. With horror, the primary Speaker Realizes that it was he who took the man’s life and future away but then rationalizes with Him by stating they were put in an arena and their deaths were inevitable.

History of Global Warming Essay

The succession of exceptional years with record high temperatures, which characterized the 1980s, helped to generate widespread popular interest in global warming and its many ramifications. The decade included six of the warmest years in the past century, and the trend continued into the 1990s, with 1991 the second warmest year on record. All of this fuelled speculation especially among the media that the earth’s temperature had begun an inexorable rise and the idea was further reinforced by the results of scientific studies which indicated that global mean temperatures had risen by about 0. Â °C since the beginning of the century. Periods of rising temperature are not unknown in the earth’s past. The most significant of these was the so-called Climatic Optimum, which occurred some 5,000-7,000 years ago and was associated with a level of warming that has not been matched since. If the current global warming continues, however, the record temperatures of the earlier period will easily be surpassed. Temperatures reached during a later warm spell in the early Middle Ages may well have been equaled already. More recently, the 1930s provided some of the highest temperatures since records began, although that decade has been relegated to second place by events in the 1980s. Such warm spells have been accepted as part of the natural variability of the earth/ atmosphere system in the past, but the current warming is viewed in a different light. It appears to be the first global warming to be created by human activity. The basic cause is seen as the enhancement of the greenhouse effect, brought on by rising levels of anthropogenically-produced greenhouse gases. It is now generally accepted that the concentrations of greenhouse gases in the atmosphere have been increasing since the latter part of the nineteenth century. The increased use of fossil fuels has released large amounts of CO2, and the destruction of natural vegetation has prevented the environment from restoring the balance. Levels of other greenhouse gases, including CH4, N2 O and CFCs have also been rising. Since all of these gases have the ability to retain terrestrial radiation in the atmosphere, the net result should be a gradual increase in global temperatures. The link between recent warming and the enhancement of the greenhouse effect seems obvious. Most of the media, and many of those involved in the investigation and analysis of global climate change, seem to have accepted the relationship as a fait accompli. There are only a few dissenting voices, expressing misgivings about the nature of the evidence and the rapidity with which it has been embraced. A survey of environmental scientists involved in the study of the earth’s changing climate, conducted in the spring of 1989, revealed that many still had doubts about the extent of the warming. More than 60 per cent of those questioned indicated that they were not completely confident that the current warming was beyond the range of normal natural variations in global temperatures (Slade 1990). The greenhouse effect is brought about by the ability of the atmosphere to be selective in its response to different types of radiation. The atmosphere readily transmits solar radiation which is mainly short-wave energy from the ultraviolet end of the energy spectrum allowing it to pass through unaltered to heat the earth’s surface. The energy absorbed by the earth is reradiated into the atmosphere, but this terrestrial radiation is long-wave infrared, and instead of being transmitted it is absorbed, causing the temperature of the atmosphere to rise. Some of the energy absorbed in the atmosphere is returned to the earth’s surface, causing its temperature to rise also. This is considered similar to the way in which a greenhouse works allowing sunlight in, but trapping the resulting heat inside hence the use of the name ‘greenhouse effect’. In reality it is the glass in the greenhouse which allows the temperature to be maintained, by preventing the mixing of the warm air inside with the cold air outside. There is no such barrier to mixing in the real atmosphere, and some scientists have suggested that the processes are sufficiently different to preclude the use of the term ‘greenhouse effect’. Anthes et al. (1980) for example, prefer to use ‘atmospheric effect’. However, the use of the term ‘greenhouse effect’ to describe the ability of the atmosphere to absorb infrared energy is so well established that any change would cause needless confusion. The demand for change is not strong, and ‘greenhouse effect’ will continue to be used widely for descriptive purposes, although the analogy is not perfect. Without the greenhouse effect, global temperatures would be much lower than they are perhaps averaging only ? 17Â °C compared to the existing average of +15Â °C. This, then, is a very important characteristic of the atmosphere, yet it is made possible by a group of gases which together make up less than 1 per cent of the total volume of the atmosphere. There are about twenty of these greenhouse gases. Carbon dioxide is the most abundant, but methane, nitrous oxide, the chlorofluorocarbons and tropospheric ozone are potentially significant, although the impact of the ozone is limited by its variability and short life span. Water vapour also exhibits greenhouse properties, but it has received less attention in the greenhouse debate than the other gases since the very efficient natural recycling of water through the hydrologic cycle ensures that its atmospheric concentration is little affected by human activities. Any change in the volume of the greenhouse gases will disrupt the energy flow in the earth/atmosphere system, and this will be reflected in changing world temperatures. This is nothing new. Although the media sometimes seem to suggest that the greenhouse effect is a modern phenomenon, it is not. It has been a characteristic of the atmosphere for millions of years, sometimes more intense than it is now, sometimes less. Three of the principal greenhouse gases—CO2, methane (CH4) and the CFCs—contain carbon, one of the most common elements in the environment, and one which plays a major role in the greenhouse effect. It is present in all organic substances, and is a constituent of a great variety of compounds, ranging from relatively simple gases to very complex derivatives of petroleum hydrocarbons. The carbon in the environment is mobile, readily changing its affiliation with other elements in response to biological, chemical and physical processes. This mobility is controlled through a natural biogeochemical cycle which works to maintain a balance between the release of carbon compounds from their sources and their absorption in sinks. The natural carbon cycle is normally considered to be self-regulating, but with a time scale of the order of thousands of years. Over shorter periods, the cycle appears to be unbalanced, but that may be a reflection of an incomplete understanding of the processes involved or perhaps an indication of the presence of sinks or reservoirs still to be discovered (Moore and Bolin 1986). The carbon in the system moves between several major reservoirs. The atmosphere, for example, contains more than 750 billion tones of carbon at any given time, while 2,000 billion tones are stored on land, and close to 40,000 billion tones are contained in the oceans (Gribbin 1978). Living terrestrial organic matter is estimated to contain between 450 and 600 billion tones, somewhat less than that stored in the atmosphere (Moore and Bolin 1986). World fossil fuel reserves also constitute an important carbon reservoir of some 5,000 billion tones (McCarthy et al. 1986). They contain carbon which has not been active in the cycle for millions of years, but is now being reintroduced as a result of the growing demand for energy in modern society being met by the mining and burning of fossil fuels. It is being reactivated in the form of CO2, which is being released into the atmospheric reservoir in quantities sufficient to disrupt the natural flow of carbon in the environment. The greatest natural flow (or flux) is between the atmosphere and terrestrial biota and between the atmosphere and the oceans. Although these fluxes vary from time to time, they have no long-term impact on the greenhouse effect because they are an integral part of the earth/atmosphere system. In contrast, inputs to the atmosphere from fossil fuel consumption, although smaller than the natural flows, involve carbon which has not participated in the system for millions of years. When it is reintroduced, the system cannot cope immediately, and becomes unbalanced. The natural sinks are unable to absorb the new CO2 as rapidly as it is being produced. The excess remains in the atmosphere, to intensify the greenhouse effect, and thus contribute to global warming. The burning of fossil fuels adds more than 5 billion tones of CO2 to the atmosphere every year, with more than 90 per cent originating in North and Central America, Asia, Europe and the republics of the former USSR. Fossil fuel use remains the primary source of anthropogenic CO2 but augmenting that is the destruction of natural vegetation which causes the level of atmospheric CO2 to increase by reducing the amount recycled during photosynthesis. Photosynthesis is a process, shared by all green plants, by which solar energy is converted into chemical energy. It involves gaseous exchange. During the process, CO2 taken in through the plant leaves is broken down into carbon and oxygen. The carbon is retained by the plant while the oxygen is released into the atmosphere. The role of vegetation in controlling CO2 through photosynthesis is clearly indicated by variations in the levels of the gas during the growing season. Measurements at Mauna Loa Observatory in Hawaii show patterns in which CO2 concentrations are lower during the northern summer and higher during the northern winter. These variations reflect the effects of photosynthesis in the northern hemisphere, which contains the bulk of the world’s vegetation (Bolin 1986). Plants absorb CO2 during their summer growing phase, but not during their winter dormant period, and the difference is sufficient to cause semi-annual fluctuations in global CO2 levels. The clearing of vegetation raises CO2 levels indirectly through reduced photosynthesis, but CO2 is also added directly to the atmosphere by burning, by the decay of biomass and by the increased oxidation of carbon from the newly exposed soil. Such processes are estimated to be responsible for 5-20 per cent of current anthropogenic CO2 emissions (Waterstone 1993). This is usually considered a modern phenomenon, particularly prevalent in the tropical rainforests of South America and South-East Asia (Gribbin 1978), but Wilson (1978) has suggested that the pioneer agricultural settlement of North America, Australasia and South Africa in the second half of the nineteenth century made an important contribution to rising CO2 levels. This is supported to some extent by the observation that between 1850 and 1950 some 120 billion tones of carbon were released into the atmosphere as a result of deforestation and the destruction of other vegetation by fire (Stuiver 1978). The burning of fossil fuels produced only half that much CO2 over the same time period. Current estimates indicate that the atmospheric CO2 increase resulting from reduced photosynthesis and the clearing of vegetation is equivalent to about 1 billion tones per year (Moore and Bolin 1986), down slightly from the earlier value. However, the annual contribution from the burning of fossil fuels is almost ten times what it was in the years between 1850 and 1950. Although the total annual input of CO2 to the atmosphere is of the order of 6 billion tonnes, the atmospheric CO2 level increases by only about 2. billion tonnes per year. The difference is distributed to the oceans, to terrestrial biota and to other sinks as yet unknown (Moore and Bolin 1986). Although the oceans are commonly considered to absorb 2. 5 billion tonnes of CO2 per year, recent studies suggest that the actual total may be only half that amount (Taylor 1992). The destination of the remainder has important implications for the study of the greenhouse effect, and continues to be investigated. The oceans absorb the CO2 in a variety of ways—some as a result of photosynthesis in phytoplankton, some through nutritional processes which allow marine organisms to grow calcium carbonate shells or skeletons, and some by direct diffusion at the air/ocean interface (McCarthey et al. 1986). The mixing of the ocean waters causes the redistribution of the absorbed CO2. In polar latitudes, for example, the added carbon sinks along with the cold surface waters in that region, whereas in warmer latitudes carbon-rich waters well up towards the surface allowing the CO2 to escape again. The turnover of the deep ocean waters is relatively slow, however, and carbon carried there in the sinking water or in the skeletons of dead marine organisms remains in storage for hundreds of years. More rapid mixing takes place through surface ocean currents such as the Gulf Stream, but in general the sea responds only slowly to changes in atmospheric CO2 levels. This may explain the apparent inability of the oceans to absorb more than 40-50 per cent of the CO2 added to the atmosphere by human activities, although it has the capacity to absorb all of the additional carbon (Moore and Bolin 1986). The oceans constitute the largest active reservoir of carbon in the earth/atmosphere system, and their ability to absorb CO2 is not in doubt. However, the specific mechanisms involved are now recognized as extremely complex, requiring more research into the interactions between the atmosphere, ocean and biosphere if they are to be better understood (Crane and Liss 1985). Palaeoenvironmental evidence suggests that the greenhouse effect fluctuated quite considerably in the past. In the Quaternary era, for example, it was less intense during glacial periods than during the interglacials (Bach 1976; Pisias and Imbrie 1986). Present concern is with its increasing intensity and the associated global warming. The rising concentration of atmospheric CO2 is usually identified as the main culprit, although it is not the most powerful of the greenhouse gases. It is the most abundant, however, and its concentration is increasing rapidly. As a result, it is considered likely to give a good indication of the trend of the climatic impact of the greenhouse effect, if not its exact magnitude. Svante Arrhenius, a Swedish chemist, is usually credited with being the first to recognize that an increase in CO2 would lead to global warming (Bolin 1986; Bach 1976; Crane and Liss 1985). Other scientists, including John Tyndall in Britain and T. C. Chamberlin in America (Jones and Henderson-Sellers 1990), also investigated the link, but Arrhenius provided the first quantitative predictions of the rise in temperature (Idso 1981; Crane and Liss 1985). He published his findings at the beginning of this century, at a time when the environmental implications of the Industrial Revolution were just beginning to be appreciated. Little attention was paid to the potential impact of increased levels of CO2 on the earth’s radiation climate for some time after that, however, and the estimates of CO2 -induced temperature increases calculated by Arrhenius in 1903 were not bettered until the early 1960s (Bolin 1986). Occasional papers on the topic appeared, but interest only began to increase significantly in the early 1970s, as part of a growing appreciation of the potentially dire consequences of human interference in the environment. Increased CO2 production and rising atmospheric turbidity were recognized as two important elements capable of causing changes in climate. The former had the potential to cause greater warming, whereas the latter was considered more likely to cause cooling (Schneider, 1987). For a time it seemed that the cooling would dominate (Ponte 1976), but results from a growing number of investigations into greenhouse warming, published in the early 1980s, changed that (e. g. Idso 1981; Schneider 1987; Mitchell 1983). They revealed that scientists had generally underestimated the speed with which the greenhouse effect was intensifying, and had failed to appreciate the impact of the subsequent global warming on the environment or on human activities.

Thursday, August 29, 2019

MANAGEMENT IN HEALTH AND SOCIAL CARE Essay Example | Topics and Well Written Essays - 2750 words

MANAGEMENT IN HEALTH AND SOCIAL CARE - Essay Example .g., a nurse or social worker taking care of a patient or co-coordinating a care package) or who is responsible for giving assistance to others (Byran, T, et al, 2002). In this essay, a theoretical understanding of leadership and management skills, social values and ethics will be discussed and critically assessed.   In addition, the role of a social worker working with people with disabilities will be examined.   A reflective account of my group presentation will be analysed and will reflect the knowledge, skills, values of my preparation, planning, implementation, presentation and evaluation of the session delivered to the class and tutor (Parahoo 2006). Both third and first person will be used to analyze the chosen content. I will use Gibbs (1998) reflective model to examine my reflection. Disability Discrimination Act (1995) defines disability as â€Å"a physical or mental impairment, which has a substantial and long term adverse effect on a person’s ability to carry out normal day-to-day activities† (Cited in DOH, 2001). A social worker working with people with learning disabilities can be in statutory, voluntary, or private sector (Corey, Gerald. 2009).The social worker’s work involves mostly fieldwork where he can visit clients at their homes, in hospitals or day care centres.  His major role is to alleviate the discrimination people with learning disabilities face in society (Gates, B, & Helen A.2007). A social worker for the disabled helps the latter to live more successfully within their local communities by helping them find solutions to their problems. Reality therapy introduced by William Glasser (1999), increases choices that are reasonable and attainable in terms of goals. Motivational interviewing designed by Miller and Rollnick (2002), is another technique that helps clients through centered conversations on their goals for change. These methods promote healthy progress in their lives and the second technique is intended to be

Wednesday, August 28, 2019

Endangered Species Essay Example | Topics and Well Written Essays - 500 words

Endangered Species - Essay Example In an analysis of the changes in the number of species in the threatened category on the Red List over the last decade, it becomes palpable to the observer that there is a gradual but fundamental expansion of the numbers of various endangered species. For the various groups of endangered species such as mammals, birds, reptiles, amphibians, fish, insects, molluscs, and plants, the number of endangered species has generally been greater than that of the critically engendered species, except fish and molluscs. In the case of the endangered mammals, there was a gradual development in the number of critically endangered species from 169 in 1998 to 188 in 2008, except for the period 2004-2007, and in the number of endangered species from 315 in 1998 to 448 in 2008. Similarly, there was a gradual but essential change in the number of critically engendered species in the categories of birds (from 168 in 1998 to 190 in 2008), reptiles (from 41 in 1998 to 86 in 2008), and insects (from 44 in 1998 to 70 in 2008).

Tuesday, August 27, 2019

Visual rhetoric paper Essay Example | Topics and Well Written Essays - 3250 words

Visual rhetoric paper - Essay Example This can be done by direct action - force, threats, bribes, for example - or it can be done by the use of "signs", of which the most important are words in speech or writing" (Kennedy, 3) As we may notice, this definition doesn't exclude the possibility of using other types of signs than those commonly used, the linguistic signs. On the contrary, it implies the fact that rhetoric uses more than a system of signs. Newer approaches on rhetoric, as well as the broader definition of rhetoric as "the totality of connotators" (Barthes, 38) - connotators being the signifiers of connotation that correspond to the general ideology - place the image at the centre of a system of signs. Image is seen as able of conveying meaning and expressing ideas as well as having a persuasive function. Advertising images are the best illustration of the second function. They don't just denote, but they have very much to do with the connotation function. An image showing a mother and a little child sleeping peacefully, and a bottle of milk on the table near the bed, is meant to suggest that the peace of their sleep is a result of their drinking the respective brand of milk that contains everything necessary both to the adult and to the child's health. And it is meant, of course, to persuade us buy the respective brand of milk. ... Art has always been seen as more than a representation of reality. With its images, it's more difficult indeed to identify the message or the meaning, but there is no doubt, a message or a meaning is present. In fact, there is always more than one meaning attached to an image and that makes it almost impossible for us to exhaust the interpretations of a work of art. Richard Wendorf's opinion, quoted in Defining Visual Rhetorics, is that "writers and painters have always been fascinated by the relations that serve to join words and images." (Hill and Helmers, 63) More than being preoccupied with making a connection between the written and the visual work in arts, researchers in the field of visual rhetoric are concerned with showing how the work of art itself carries meaning.In painting, images become the replacement of language. The elements of the image and the way they are placed together in order to make up the painting may be seen as similar to the way in which words are chosen and arranged in a sentence or in a text in order to convey meaning or to determine change in the surrounding environment. Only that the meaning you find in the painting is more varied than in the case when linguistic signs are used. Ernst Gombrich expressed the following: "looking at a picture can take a good deal of time", as it involves "scanning, remembering, antic ipating, correcting and confirming impressions." (Hill and Helmers, 65) So, the viewer's interpretation gives the meaning of the image. Meaning is constructed or it may be said that it is chosen from a wide variety of latent meanings which are only activated through the viewer's acting upon them. And the meaning

Monday, August 26, 2019

A Midsummer Night's Dream, Death of a Salesman Essay

A Midsummer Night's Dream, Death of a Salesman - Essay Example Abandonment is related to things we can not see because we have left them or they have somehow, left on their own. By calling these things more important than others which have not gone away, the author tends to favor the abandonment right at the outset, and the audience’s perceptions are modified accordingly. Fix has done this in the start of the novel in order to make sure that the audience follows her exactly in the same footsteps so that both the author and the audience reach the same conclusion by the end of the novel. In Willy’s life, there is a constant and uninterrupted shift from one abandonment to another. Every time this happens, the successive abandonment causes even more despair to rise in Willy’s heart than the preceding abandonment. The author has coherently constructed this argument by making the audience aware of the news of death of Willy’s father at an age when Ben and Willy are both too young and are not earning anything. When Ben and W illy’s father dies, the children are left with no tangible or intangible asset whatsoever. After some time, Ben resolves to leave for Alaska and go away from Willy who is lost in the American Dream vision. As a result of numerous unfortunate events congested in the early phase of his life, Willy catches a phobia of abandonment.

Sunday, August 25, 2019

Organisational Analysis - The impact of leadership styles on Assignment

Organisational Analysis - The impact of leadership styles on organizational effectiveness - Assignment Example Transactional leadership and transformational leadership are closely related units of leadership; however, they are distinct dimensions. Jack Welch, former CEO of General Electric, had traits that made him an effective leader and he combined transformational and transactional leadership styles, which helped him, turn GE into a success story. Leadership is the ability to impact a group towards the attainment of goals (Kiger 2010, 25). General Electric is a corporation, whose main objective is to generate profits, which will be pleasing to the shareholders (Brady 2010, 26). Jack Welch influenced his team to achieve this goal, which was evident in the increased market share, profits and revenues. In 1981, the company had a market value of 13 billion USD when Welch became the CEO. However, this grew to more than 400 billion USD when Welch retired. Welch possessed some traits that ensured his success as a leader. According to the Trait Theory, there are six traits, which are frequently associated with leadership. These traits are: desire to lead; energy and ambition; integrity and honesty; intelligence; self-confidence and job-relevant knowledge. Welch is a competitor; hence, full of ambitions. These ambitions are translated into ideas, and then decisions, which are eventually, implemented that saw the turnaround of GE. Jack Welch believed in energizing his followers in working hard to increase the performance of the company. Being full of energy, he seldom ran out of the excitated energy that was necessary to push his employees to reach their potential. The self-confidence of Welch enabled him to take risks, which even meant the falling of the company. He restructured the hierarchical systems, regrouping the business units and introducing an informal system of carrying out business in the company. Furthermore, Welch had an extraordinary passion, which he used to motivate and empower his employees to attain the goals of the company (Slater 2004, 19). Bass and Riggio (2006, 10) acknowledge that transformational leadership is made up of four fundamental elements, which they called the â€Å"4 I’s.† A transformatio nal leader has the capability to achieve superior performance through: inspirational motivation; idealized influence; individualized consideration and intellectual stimulation (Judge & Piccolo, 2004, 755). In order to effectively turn around General Electric, transformational leadership had to be an important element in Jack Welch’s leadership style. One of the critical decisions that Welch had to make as the Chief Executive Officer was to create and implement a strategy and a vision, which suited all the businesses in the company. The intention of this decision was to unify all the businesses under a similar and distinct banner (Abetti 2006, 78). Jack Welch developed a three circle model, whose function was to ensure that all the businesses within the company fitted in one of the categories. These categories were: the main business, which the Power Generation production was part of, differentiated by restrained investments and returns was carefully selected; the high-tech bu sinesses, which had a high growth, comprising of Medical Systems or Plastics, more often than not had negative cash flows and demanded heavy investments; services, which incorporated General Electric Capital and other businesses, which were typified by high returns for

Saturday, August 24, 2019

Analysis on Saudi Arabia's Fiscal Policy and the Oil Prices Assignment

Analysis on Saudi Arabia's Fiscal Policy and the Oil Prices - Assignment Example Policy Recommendations 6.1: Shrinking the Government 6.2: Diversifying the Economy 6.3: Energy Prise Reform 6.4: Regulation for Increased Efficiency 6.5: Adding Renewable Source of Energy 6.6: Nuclear Power Ambition Executive Summary The fiscal policy of any nation is the backbone of its prosperous future. The fiscal policies of oil exporting countries are viewed with concern all over the world because oil price is the determining factor of prosperity for all the world’s leading nations. Saudi Arabia is a prominent oil exporter of the world. Its economic policies influence the cost of oil it is exporting directly and the industrial development of many other nations indirectly. Though Saudi Arabia’s fiscal policy is appreciated as a balanced and best one by reputed institutions like International Monetary Fund (IMF), there are countless untold issues hidden under it. Oil is a highly diminishing form of natural energy. The government is taking many productive steps to pro tect this sustainable energy and thinking about alternate ways of employment, other than oil drilling. The paper discusses the important issues on Saudi Arabia’s fiscal policies and gives useful recommendations to overcome them effectively. Introduction King Abdal Aziz ibn Al Saud created the Saudi Arabia kingdom by uniting several small Arabic nations together in 1932. This Middle East Peninsula covers over 2.23 million square kilometres, most of which are oil rich desserts (Hitti & Abed, 1974). Oil drilling became an important and thriving business in the area by 1950's. Since then drilling oil has been main occupation of the nation for the past 7 decades. All the progressive measures of the government from improving infrastructure to transport facilities depend upon the profits generated by the oil exported to the developed countries. The countercyclical fiscal policies of Saudi Arabia won accolades around the world by the way it handled the global economic downturn in 200 8-2009. The savings of the surplus during the last 5 years enabled the government to manage the recession with poise and comfort. But, there were several hidden truths behind this. Thousands of labours or manual workers lost their job in the recession. Planes were booked in bulk to transport these people back to the eastern countries where they came from. Several major construction projects related to the industrial and infrastructure needs of the country were stalled until the world economy regained itself. According to the neoclassical growth model in economy, the long-term growth is determined by continuous supply of productive resources and productivity. The governments expansive spending doesn’t seem to give importance to the productive supplies. If the countries major plans startle, at the minor oil rate infraction due to problems in the world economy, how adverse would the effects be if the sustainable oil is depleted completely. Saudi Arabia cannot take a single stand in this issue. It should consider the stand of its neighbouring countries exporting oil too. Here is a table showing the list of its oil exporting co-countries. Figure Reference: (Sturm, M. Gurtner, Francois & Alegre, J, 2009, p - 8) Considering the fiscal performance of all the major oil dependant countries like Algeria, Nigeria, Russia and Saudi Arabia, the main problems faced by them are 1. The sudden sharp fall of oil price 2. The highly sustainable natural resources 3. The challenges arising out of specific domestic issues (Low cost oil

Friday, August 23, 2019

United States (US) NURSING SHORTAGE Assignment Example | Topics and Well Written Essays - 500 words

United States (US) NURSING SHORTAGE - Assignment Example By passing the Patient Protection and Affordable Act aforementioned, the Obama administration achieved a milestone; in regard to expanding Americans’ access to universal healthcare services. Access will also include services provided by both Advanced Practice Registered Nurses (APRNs) and RNs. Accordingly, the American Association of Colleges of Nursing (AACN) works in collaboration with policy makers, learning institutions, the media and nursing organizations. This is aimed at bringing general public attention to this concern. Importantly is the fact that policy making ought to consider the aspect of continued growth, in terms of health care needs (Rosseter, 2014). An aging nursing workforce and a diminishing avenue of new nursing student influence this situation. This shortage, it should be noted, is being faced all round the world, with nations enhancing their implementation of various policies towards addressing the issue. Pertinent to the situation is the issue of improved scientific and technological expertise, therefore, only necessitating only the sickest of patients to undergo intense treatment, under hospital stay. Thus, specialized and skilled work force is greatly in demand abate the lack of optimal supply rate (Littlejohn et al., 2012, p. 23). Unfortunately, in the USA these issues are being experience, just as a major segment of the nursing population is retiring vis-Ã  -vis an expanding health care sector. The result is that health institutions and clinical settings require more nurses especially those skilled in specialized care provision more than ever. Statistically, it was noted that there was an increase in the average age of working registered nurse workforce. From this aspect, it is predictable for almost half of the nursing population being aged 50 years and above in the near future. Adding to this is the fact that as these registered

Thursday, August 22, 2019

Detrimental effects to real women by women portrayed on TV Research Paper

Detrimental effects to real women by women portrayed on TV - Research Paper Example These women are to serve as an example of how a female should look and behave; they radiate magnetism that can generate all imaginable and unimaginable feelings and thoughts. Nevertheless, the arguments behind this suggestion are not unmistakable. It is essential to understand the line between the TV world and the real life, between natural and virtual. It is not infrequent that many women feel themselves imperfect and unworthy in comparison to their TV counterparts (Doane, 1991). A woman who regularly judges herself against the females from TV usually becomes not very self-assured. The images created and shown on TV decrease women’s self-esteem as they do reflect the ideas of feminism women have been struggling for for many years. And it is a well- known fact, that self-respect guarantees proper attitude of other people and consequently, self-assurance, approval, and finally, the impression a women makes. TV shows talk about and show women different from those we meet in the real life. Surely, it would be more beneficial for female population to look for other samples for assessment (Hyde, 2005). Men and women have very different self-appraisal and the attitudes towards each other are formed through years. These attitudes and stereotypes are formed inside of our souls by what we see and hear around. As we watch TV every day, many of our stereotypes are formed with the help of it. Women were struggling for their rights and self-respect for ages however, sometimes there is an impression that these efforts are not taken into account. Almost every ad contains something offensive for the representatives of fair sex, because what they see on TV can’t even be compared with what they see in everyday life (Juhasz, 2001). Modern famous serials like Sex and the City make women think about their lives. Here we can see four women, free and successful who does not need any marriage or children and just have fun enjoying life. Such life is not natural for

Personal Attitude Speech FAA Medication Essay Example for Free

Personal Attitude Speech FAA Medication Essay Thesis Statement: I believe all pilots should avoid any type of medications that may slow the thinking process or reaction times before they fly. Introduction I. Many common medications are known to slow the thinking process and slow reaction times. II. I believe all pilots should avoid any type of medications that may slow the thinking process or reaction times before they fly. Body I. Slowness caused by medication can have a substantial negative impact on critical times of flight. a. When encountering bad weather, an unfamiliar area, or even just an unexpected flight event, the slowness caused by some medication could be the final determining factor that causes an accident. b. When encountering these types of conditions, a pilots mind must be clear to make split second decisions. II. Pilots have a great amount of responsibility placed on them with each and every flight. a. Some pilots may have the lives of several passengers behind their every move. b. Other pilots may be flying solo, but in a mishap can still cause danger to themselves or innocent bystanders on the ground. III. The FAA (Federal Aviation Administration) has compiled a list of prohibited medications, recognizing that some medications are valid for concern. a. In 12% of all fatal accidents in General Aviation prohibited medications were found to be a contributing factor (According to analysis of data by the FAA from the past decade). b. A valid point for concern that many pilots are still using impairing medications while operating aircraft, maybe unknowingly. i. Many OTC medications have a ubiquitous presence of sedating antihistamines. Conclusion I. A safe pilot should utilize the IMSAFE (which stands for Illness, Medications, Stress, Alcohol, Fatigue, and Emotions) to ensure they are safe prior to every flight, paying particular attention to the medications part of the checklist. II. I believe all pilots should avoid any type of medications that may slow the thinking process or reaction times before they fly.

Wednesday, August 21, 2019

Company overview of ibm

Company overview of ibm IBM one of the leader brand of I.T industry which is basically related to computing, having its arm spreads to almost all dimension of technology weather it is about gadget or the software. IBM is worlds largest information technology company with 2005 revenues of $91 billion.   IBM provides the biggest of the following services: IBM has invested in IT services ($47B), IBM has invested in hardware ($24B) and IBM has invested in rental and financing ($2B). Approximately 329000 employees have been hired by the company and the business is flourishing in almost 170 countries. â€Å"International Business machine is an I.T giant now days, stretching it hands†. The IBM now days provides wide range of data storage as well as servers with enormous storage devices as well as servers secure database. IBM is now aiming for animation, consolidation which saves wide range physical assets. IBM has also good contribution in the space research like IBM ThinkPad 750. The environment monitoring software was established by IBM in 1999 which has contributed to environment management and protection. IBMs system/390 is the world most powerful mainframe computer. Many cost effective technologies were developed by IBM like, instead of pure silicon chip, introduced a blend of silicon and germanium. IBM designed the website for Nagano Olympic winter games, the website made 650 million hits from around the world. IBM earns more profit than the next nine computer firms generated in total sales, spending more on research and development than they made in earnings. This report is focuses on the new strategies through which IBM survived over the competitions. This report shows how IBM states itself feasible beside of its massive operation size. 2).Strategic Analysis: This includes the following aspects: Vision Statement: IBM strives to lead the invention, development and manufacturing of the industrys most updated information technologies, which includes softwares, computer systems, microelectronics, and storage systems. It translates these advanced technologies into value for its customers by providing professional solutions, services and consulting businesses worldwide. Mission Statement: IBMs main activity is to find solutions to its wide range of clients using the advanced technology. Its clients comprises of individual users, specialised businesses, and institutions such as government, science, defence, spatial and educational organisations. IBM is a multi-tasking company that creates, develops and manufactures many of the worlds most updated technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics, in order to meet and respond to its customers needs. Through this mission statement IBM is striving to dynamically galvanize their props in various field and trying to maintain a stabilize balance between all above aspect like clients, government, educational organisation etc. The main strategy of IBM is to deliver its high value added services to customers by using its server product. And it can be divided into 4 pieces as follows: Reallocation of the resources in order to enhance its server product business, reduce the operation costs and increase the level of efficiency. In order to pursue an innovative agenda with its clients, partners and in other relationships, and also to continue refining its portfolio to achieve higher value. The businesses contributing strategically to its portfolio are acquired. In order to maintain its leadership of the rapidly changing business by aiming on high-value innovation-based solved services while generating consistent high returns on the invested capital for its shareholders. To satisfy the stakeholders whose have high powers IBM should consider such new strategies which interest them. For example, for the government in â€Å"keep satisfied†, who have high power (legislation power) but low interest. To conclude, if the strategic decisions are against the benefits of the key stakeholders, that strategy might be difficult to be implemented and achieved. Internal Analysis: Value Chain Analysis Firm Infrastructure: Supply-chain management in IBM, are becoming more complex, harder to manage and more costly to run. In fact, nearly $3.4 trillion was spent on supply chains in 2005. To address this, Supply Chain management business is being established by transforming the outsourcing practice. IBM has been supported by The Supply Chain Management (SCM) to improve costs and customer services, while decreasing overall supply chain inventory. IBMs (2006) Business Performance Management enables companies to view end-to-end processes across the business and IT systems, analysing the execution in real time against goals, and making adjustments as required. For instance, consulting services and the middleware are offered by IBM in order to monitor and stimulate business processes, and also provide clients with real time analysis of the underlying IT systems which carry out those processes. Organisation Structure: Sales Distribution Group. Global Business Services Group. Global Technology Services Group. Software Group. Systems Technology Group. Integrated Operations Group. Innovation Technology Group. HRM: To eliminate repetitions or overlapping and overhead structures to drive productivity, the integration of HRM has improved IBMs capacity to innovate by providing greater clarity of key priorities around shared goals and objectives and leads to a sharper focus for the company on learning, developing and sharing of the knowledge. Perhaps after this integration, IBM has acquired numbers of companies to enhance their capability. However the integration issues could appear during the acquisition process that would be the challenge of the HRM, e.g. the culture conflict. Technology Development: IBMs research and development, operations differentiate IBM from its competitors. IBM annually spends approximately $5-$6 billion for research and development, including capitalized software costs, focusing its investments in high-growth opportunities. IBM has some of the best technology registered in its account that made revolutionary changes through huge amount of business data transferring around the world. Procurement: IBM has development Business Partner relationships with establishment, best-of-breed Supply Chain Management solution providers. IBM provides the products and services, competitive cost, scalable and secure infrastructure along with their solutions which the customers require. Acquisitions and mergers in order to improve their businesses on the high value products and services, IBM acquired service-related companies into the global services segment, and the software-related companies that were integrated into the software segment. Inbound outbound logistics and operations: IBM integrated supply, manufacturing and logistics and customer fulfilment operations in one operating unit to reduce inventories, improve response to marketplace opportunities and external risks and convert fixed to variable cost. This feasibility IBM has acquired after facing a huge flexible competition by Compaq in 1982. Through this flexible and enormous services exchange system IBM now days possessing almost top position at market in its segment. Key financial system/marketing and sales: In 2005, the company realigned its operation and organisational structure in Europe to give sales and delivery teams great authority, accountability and flexibility to make decisions and to execute more effectively on behalf of our clients. The company had broken their dimension to Asian countries in order to increase their sales; company has explored a huge profitable market In Asian specially in middle Far East Asian countries which includes some of the fastest growing countries economies (china, India, Taiwan, Hong Kong, Singapore, Thailand, Indonesia and the Philippines etc.) Services: Few Services provided by IBM are technology and transformation to the clients, business and invests to improve the ability to help their clients innovate which is really a high value added and profitable process. The service IBM provides besides of above mentioned are middleware services, outsourcing services, security and privacy services, server services and facilities services, mainframes, communications ,mainframe storage, minicomputers and personal computers. Global business services (GBS). IBM global business services replace what was formerly called enterprise business services and business consulting services. Redbooks are distributed by IBM and are increasingly available through online bookstores such as fatbrain.com and amazon.com. IBM provides services basically in three categories: The more it-oriented technology services offerings like strategic outsourcing, integrated technology services and hosting. It infrastructure delivery, which is becoming increasingly strategic as a lever to drive productivity, efficiency and margin improvement. And offerings targeted toward transformation and high-end business value consulting, systems integration, application services, business transformation outsourcing, assist innovation, and strategic business development. Value system analysis: The value system of IBM is as follows: In this value network of server products, the processor and the software providers have higher profit pool than other suppliers. Furthermore the retailers keep a high profit pool for the distribution. Therefore, IBM does not have enough profit space of the server products. Value drivers: Channels value drivers Wholesalers: price, choice, quality, logistics Retailers: price, service, guarantee. Business orders: prices, service, guarantee. The information above shows the main distributors of IBM and their value drivers. Because of high buying power, IBM needs to satisfy its distributors. 3). Demographic Factors: IBM is a software and computers manufacturing and developing company and so the age group interested in the products, information, news provided by the company lies between 20-45 years. The outcomes of the company are more influential for the working group specially the IT industry. More of the computers and the softwares developed by IBM are used by the Businesses like Mc Donald, Safeway, and many more companies. 4).PESTEL analysis: This includes following factors: Political factors: Taxation, heavy taxes in the UK make the IBM server products increase the weakness on the price factor, especially on the premium price IBM products. Economic factors: GDP, factor, the healthy economic environment with strong and stable GDP in all the regions provides a good market for the product and the service business of IBM. Although the rate of increase in GDP is not too fast, this disadvantage element can be balanced by the stability. GDP-composition by sector: The service industry in the world contributed nearly 73.4% to the GDP in 2006.that indicated that the high value added service market in the world is matured, and the customer experience on the service would be higher or more difficult to be satisfied. Socio culture factors: Population and the internet users, in 2006, the population in just UK it was nearly 60,609,153 and according to CIA,(2007),more than half of these people(37.6 million in 2005) were internet users. The well known about the internet indicated the opportunities of relevant product and services. Technological factors: Internet, a survey from CIA,(2007) shows that   there were 6.064,860 internet host in 2006 and more than 400 internet service providers in 2000.in this sophisticated market ,the opportunity and competition will exist together. Environmental factor: In environmental factor dimension the IBM made some of the major technologies like to trace the weather throughout world, IBM made computers for NASA for astrology that made them to set the satellite which monitors the environmental changes over the globe.IBM also added some of the revolutionary environmental friendly strategies which not just provides environmental saving factors, but also cost saving factors like energy cost. Legislate: Main legal constraints for IBM are cyber protection and the chemical the use in marketing hardware (like carbon, germanium and silicon), the cress country business, currency exchange and many legal registrations for their business outsourcing facilities. 5).Potters 5 forces analysis: The threat of entry: The threat of entrants for the server was low because of the enormous costs on the RD, relevant supporters products and services, manufacturing and the distribution. For example ,IBM spent nearly $171 million in system and technology for server product in 2005,(annual report,2006) and IBM spent over $1 billion in Linux operating system in 2001.(shankland,2002)this was only the barrier on the cost, there were other barriers like technique, distribution channels etc. Power of suppliers: Intel and AMD, as the two biggest processor provides (monopolies) in the world, have very strong power on the chip supplying. Although the power of suppliers might be decrease resulting from the competition between these two companies ,the wide range of customers and high cost on switching cause the buyers lack of power   to bargain with these two giants. However, the power of suppliers for other low technical required material parts was much lower than the core hardware providers. Power of buyers: The power of buyers for the server products in the UK was high because the buyer did not concentrate to the firm and the switching costs for the buyers were low. There were many product choices for the buyers, for example IBM, HP, DELL etc. Competitive rivalry: By 2003, the world server market continues to show promising signs; according to IDC, (2003), the competitive rivalry in the market was becoming intense in the world. The competitors included HP, IBM, Sun micro system, DELL, and Fujitsu Siemens computers were becoming fifth leading server vendor in the world. The threat of substitutes: The web hosting business might be the biggest threat of substitute for the server products in the world. The advantages of web hosting include low cost, tech-support, easy to manage and low switching costs. In addition, the advanced personal computer might be another biggest threat to the server product. However, currently the pc cannot instead of professional server for the business uses. 6).SWOT analysis: Following are the points included under this: Strengths: Advanced business performance management. Good organisation culture. Strategic outsourcing mergers and acquisitions. High efficient fulfilment centre. Flexible marketing management. Creative services. As company handling all most 95% of business task of top 1000 companies of wall street, the company have some of the worlds fastest main frame and many revolutionary technologies like speech recognition software with which you can work just with your voice, blue gene a supercomputer which is 500 times fastest than worlds fastest computer and capable of more than one quadrillion operation per second. Through such outperforming technologies IBM is able to provide some of the best back hand facilities. The most recent merge of IBM is with Lenovo in which Lenovo is providing the outer hardware technology and IBM providing all of its latest chip facility .IBM has developed the wide range of services i.e. resiliency services and business continuity, end user services, integrated communication services, it strategy and architecture services, maintainer and technical support services, middleware services, outsourcing services security and privacy services, personal computers and mini compute rs. Now IBM came in market with its revolutionary green technology through which they can save 40% of energy cost through animation, consolidation and consultancy Weakness: High cost in the value chain. Possible acquisition issues. Since, IBM spends much on its research and devolvement then its earning and have very limited supplier in market. Since company owing very sensitive place in the market, because of its massive organisation size the immediate change are likely impossible. Opportunities: Strong and stable economic market co ntext. Sophisticated service market. High individual consumption power. Matured internet market. High level of entry barrier to the server market. Wireless applications Well, company pisses a good place in the market just with little feasible strategies to market changes ,IBM can hold a large share in the market .since IBM has very less count of competitors In its segment; almost the star of its field, through these specifications IBM can create a monopoly in the market. The internet is one of the wide application, that is growing faster than anything on earth, the opportunity is open for IBM ,because IBM already in this field by providing huge data storage facilities .since ,IBM is almost created monopoly on server market ,thats why it is not easy for other companies to enter in this field and compete over IBM, except some huge market giants like Microsoft Wireless solutions enable customers to extend their reach to clients ,suppliers and employees using wireless and emerging technologies. Threats: Customers may have high experience on the service. Customers may have low switching costs. IBM has high switching costs on the core hardware. Due to Intense competition. High threat of substitutes in the market. As being one of the oldest players of its field, customer may look for change. Todays market is so flexible; IBM may face threat from small companies like Compaq because of their small size they can change rapidly with customer environment. IBM high spending than its earning on research and development can be a loophole for IBM. Because of very limited suppliers during value chain process, IBM can barely afford to substitute. 7). Strategic challenge/ issue: These are the aspects that affect the strategy changes within the management of IBM. Stakeholder expectations and interests, owners private/shareholders profit, performance, direction, government taxation, VAT, legislation, Employment Rate, senior Management staff Performance, Targets, Non-managerial staff Rates of pay, Job security, working environment and hours, Trade Union working conditions, Minimum wage, Customers Quality, Customer, Care, Price, Creditors credit score, new contracts, Liquidity, Suppliers Long-term Contract, Stable, Payment, Local Community Jobs, Involvement, Environmental issues, shares. 8). Strategic option/ future strategy/ objectives: It is becoming widely understood that the way in which companies are behaving as a society is environmentally unsustainable, causing irreparable damage to our planet. Rising energy prices, together with government-imposed levies on production of carbon, has been increasingly impacting the cost of running business, making many current business practices economically unsustainable. It is becoming progressively more useful for all businesses to act in an environmentally responsible manner, both to fulfil their legal and moral obligations, but also to enhance the brand and to improve corporate image. Environmental issues are one of the important aspects of this company, because the material they use is toxic in nature and the use of these gadgets is all over the world and in massive amount. Thats why government are getting strict on these factors and screwing it up day by day with strict rules. IBM has already begun on this champagne of green and save energy cost which worth million, fro m their environmental strategy IBM has save 40% of energy. This dimension is eco friendly as well a positive sign for IBM because they are saving huge amount of energy amount. Hungry for change: The future enterprise is empowered to change rapidly and successfully. Rather, merely responding to trends, it changes itself to shapes and leads them. To move ahead of the competition, market and industry shifts are a good chance. Innovative beyond customer imagination: The expectations of the increasing demands of the customers can be surpassed by the future enterprise. Deep collaboration of the relationships allows it to surprise customer with innovations that make both its customers and its business successful. Globally integrated: To take the advantage of todays global economy, the future enterprise had integrated. Its business has been strategically designed in order to access the best capabilities, assets and knowledge from anywhere they reside in the world and apply them wherever required in the world. Disruptive by nature: The business model is radically challenged and disrupts the basis of competition. This also leads to a shift in the traditional delivery approaches, proposition value, and also as the opportunities arises it reinvents itself and its complete industry genuine not just generous. The future enterprise goes beyond philanthropy and compliance and also the genuine concern for society in action and decisions is reflected. 9). Implementation and change: IBM has the biggest threat in front of it that is global recession. The company has to find some strategy which act as cure for their company in this unsteady market. The main focus problems for the company are: Complexity. Inflexibility. Speed. Scale. The antidote to complexity is transparency. Complexity can hide the reality about financial condition. This led to great uncertainty in the minds of investors and can cause irrational behaviour among players. Runs on solvent companies arise where customers cannot tell the difference between those organisations which can meet their financial obligations and those which cannot. The first remedy to future crises is greater transparency in the form of stronger reporting requirements to the public. The antidote to inflexibility is insurance. Firms and individuals who want to borrow should be required to purchase â€Å"shock absorbers† with which to withstand a loss of income, natural disaster or default. The most basic kind is a â€Å"rainy day account† a reserve fund of cash that a firm or individual could use in case of adversity. The antidote to speed is a coordinated braking mechanism. Trading in markets can be suspended, as can provide a â€Å"cooling off† period in which news and information can disperse, allowing panicked player to assess the situation more fully. The brakes need to be applied infrequently and carefully. If player in the market can correctly anticipate a reaction by governments, the player will begin to game system. The antidote to the massive scale of losses will be the creation of larger reserve institutions. The company must maintain a reserve that is equal to the loss they has expected and creates dent to such occasion. The company must consider the another constraints like global currency slump, wealth distribution scheme. 10). Conclusion: The information and fact available above in report, gives a brief over-view of IBM strategies and core operation via SWOT and Internal analysis which includes sales and distribution, KFS, PESTEL and Porter 5 Forces. This report also lightens the future objectives and challenges for organisation. And on the basis of above analysis the last aim of this report is to suggest some of the strategy which covers the loophole of the organisation weak points.

Tuesday, August 20, 2019

Secret Recipe Business Plan

Secret Recipe Business Plan Secret Recipe, Dubai, UAE will be a franchise of catering company called Secret Recipe owned by ALAMERI Group. The business is in food services industry and has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service. The purpose for this business plan is to provide a written guide for managing the franchise of Secret Recipe, Dubai, UAE and seek financing from relevant institution and investors by providing detailed funding business plan. This franchise of secret recipe will be owned by Taleb AlAmeri and will be primarily involved in the provision of variety fresh food products such as cheese, chocolate and fresh, cream cakes, health cakes and brownies. The business mission statement is to be solution oriented innovatively and the vision is to be one of the leading telecommunication companies in Africa. The objective of the company is to provide job opportunities youths, generate income for owners and to give 10% of the revenue back to the community. The fundamentals of this business success rest with the capacity to deliver value to the customer at competitive prices (Ajami, Cool Goddard, 2006).With the background knowledge of stiff competition in the food industry within Dubai, this franchise aims at attracting and retaining its customer through the provision of fine quality food products and distinctive service. In addition to the above, the fundamentals of this business will encapsulate best demonstration of ethical practice within both the internal and external environment. This is because of the backdrop knowledge of the stringent measures and legislations that govern the food industry. The food industry is expected to grow in the near and innovative approaches to food service and delivery will define success within this industry. Changing consumer demographics and increasingly complicated customers are pushing food service businesses to the drawing boards (Toyne Nigh, 1999). The success of this franchise will depend on the capacity to create a powerful market niche that cannot be broken. General Company Description What makes the business very unique is the realization that businesses and consumers are increasingly demanding more leading edge in service and product delivery in the most efficient, time saving and reliable way (Hill, 2008). The Secret Recipe situated at Dubai Mall, UAE a franchise of Secret Recipes will be primarily involved in the provision of fine quality cakes and fusion food. This will encompass the provision of more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages. Mission statement: To provide world class food services to the customer. Vision: To become a leading provider in fine quality cakes and fusion food. The company will offer value addition services innovatively using the existing technology for reliability and efficiency. With a powerful website to be developed, the customers will be able to sample and purchase their preferred choice of quality fine cakes and fusion foods online. The website will be used to advertise and sell the products and services offered by the company. Company Goals and Objectives Goals To have the franchise operating exactly three months after receiving adequate funding. Obtain $ 200,000 of capital by 31st December 2010 to staff and launch the business towards achieving its long term goals. To attain the stated year goal of recruiting employees by the beginning of the year 2011. Objectives Achieve excellent levels of high ethical standards within the food industry. Have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Achieve a sales target of $20,000 within the first three months of the operation. Business Philosophy: The most important aspect of this business is to provide value to the customer through distinctive service and in a manner that guarantees their return. The more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages will be sold to all customers of different backgrounds in United Arabs Emirates. However, I envisage to draw the larger bulk of my customer base from the residents of Dubai City. Because of the increasing innovative marketing approaches, the marketing strategy will strive to reach customers of diverse backgrounds and will then be narrowed down to touch on the specific market niche. Food industry is a growth industry that has leaped from one phase to the other and is expected to record tremendous growth in the future. Changes that will arise in the future will mainly be in regard to changing demographics and the complexity in the demands of the customer. This will also include changes in technology that will define the operations and customer service delivery (Singh Delios, 2005). My company will stay in tandem with the changes in the food industry and at pace with technological advancement to reap the most out of the benefits presented by these two growth scenarios. My greatest strength and competency that will also be my competitive advantage is the unrivalled experience in the food industry and chain management. As the owner of this franchise, I plan to put in an aggressive and innovative marketing campaign within this industry that will immediately smoke away competition and enhance my entry and strong regional presence in Dubai. I strongly believe my competitors strength will be based on tears of operation that have made them acquire a deeper sense of understanding of the customer. In fact, after an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. I plan to plough in my vast experience in management within the food industry to his business and ensure its survival. In addition to the above, my capacity to raise capital that will cover important business start-up areas will provide me a competitive advantage against my competitors who has struggling with waning confidence in small and medium sized entrepreneurs by banks. Furthermore, I expect to reap from the efforts of the main company in regards to brand and image building. This will be a sole proprietorship type of business. This is because I believe the inability to raise adequate capital forms the reason behind enlargement and partnerships. Capital is not a problem in my case. Furthermore, sole proprietorship offers the best and simplest environment in regard to decision making (Cherunilam, 2004). I plan to execute my decisions and discharge my duties within this business without any opposition and inhibition. Products and Services This will be an entirely food business that will only deal with the products of the mother company. I will sell the more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in allÂÂ  Secret RecipeÂÂ  outlets. After an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. These will form the areas that will define my competitive disadvantages. As a new franchise, I plan to get into the market at a slightly reduced sales fee in comparison to my competitors. This will form the introductory offer of the business that is aimed at drawing the customer to the business. Marketing Plan My marketing ill revolve around the need to adapt my brands to meet local and regional culture because of the understanding that branding act as a means of linking items that are part of product line and emphasizes the individuality of product items. This emphasis can only be achieved in instances where products items fit into the local or regional culture of the target market. This is a food industry and therefore I expect very little conflict with the culture of the people in Dubai. In addition to the above, the adapting of these brands to fit into the local and regional culture of the target market is a competitive advantage that is commonly used by competing firms engaged in the sale of similar or substitute products. In essence, this means that a firm that outperforms the others in the primary goal of performance-profitability-has competitive advantage. A reference back to the branding generic model of firms can be made, where the question of whether firms are branding strategies is cost driven or value added arises. Value added competitive advantage arises in instances where competing firms attach strong cognizance to the understanding of local or regional culture before launching their product lines. Companies succeed in branding strategies that their rival because their products are positioned to capitalize on their unique characteristics of a local or regional group and which, in one or more aspects, their rivals find hard to emulate. This competitive adv antage gives it a basis for outperforming competitors because of the value that firms are able to present to the customer. These will define my marketing plan. Management and Organization As I have stated, the day to day management of the business will be my primary duty with the support of other individuals that will form part of employees in the company. The procedure of running the business will be through delegation as per the chain of current bellow DIRECTORS CEOs SENIOR MANAGER FINANCE MANAGER ASSISTANT AGENTS WATCHMEN HUMAN RESOURSE MANAGER The managers and the staff are very important for the company as they are the means through which goals are realized, duties are carried out and they provide the links between the organization and the clients. 5.2 Management team The initial management team consists of the founders who will be working jointly as shareholders. The founders of the company share a vision for the success of Secret Recipe Franchise situated in Dubai, UAE. Their duty will involve day to day running of the business which involves finance, logistics and human resource. In future the company will have a general manager, finance manager and human resource manager who must have a degree or diploma with the relevant course from a recognized University or College. 5.3 Other personnel Apart from the management team, the company is having three (3) supervisors at the head office and one (1) assistant supervisor in every department. The company is planning to employ watchmen, office messenger and more assistant agents as we will be expanding. These personnel have and will have minimum qualification of O level education and diverse knowledge in the food industry. 5.4 Recruitment The management team has been able to recruit other personnel through networking and train them within the already existing outlets before they are posted to the new outlets. The business will also consider advertising through posters, internal memo, friends and relatives, internet, electronic media like radio and printed media like newspapers. The recruitment process will involve short-listing of the applicants, interviewing of the shortlisted applicants, selection of the successful applicants and finally issuing the appointment letter. We will also recruit through confirmation of the interns and the volunteers. 5.5 Orientation, training and developing of staff Secret Recipe Franchise Company will carry out orientation, training and development of staff through induction, on the job training, contract training, refresher courses, internship and evaluation after training. The company is looking forward to become custodians of a very fragile yet integral good: customer trust, therefore the company will maintain refresher courses to ensure all our staffs are properly aligned when it comes to personal integrity. 5.6 Remuneration/incentives 5.6.1 Salaries/wages The company will offer to the personnel a very competitive basic salary according to the qualification, experience, position and expertise. The salary will also be based on what the competitors offer and the companys returns. There will be a commission for the sales personnel and prompt payment for wages. 5.6.2 Fringe benefits Incentive is also another factor that the company has put at the top of priorities. Incentives will enable, motivate or encourage a particular course of action which in turn will contribute to the company success. We will offer allowances in terms of overtime, leave, millage, hardship and many more as they may arise. There will be bonuses including awards in terms of value for money and certificates. Currently the company provides tea, soft drink and has installed a television system. The business will soon embark on taking our staff to the trips, have insurance cover for them and remit contributions on their behalf to their respective insurance companies. 5.7 Support services The company will require the following support services; financial advisor, legal advisor, banking system, security support services, infrastructure and insurance services. 9. FINANCIAL PLAN The company has at its disposal a sum total of $20,000 as a financial source from directors personal savings. We are therefore looking for funding from other investors and banks. The business finance will be used to for the facilities, equipments, materials, cash for operating expenses and salaries, fees and other costs. 9.1 Capitalization 9.1.1 Own contribution Capitalization based on the shareholders contributions is $20,000. 9.1.2 Proposed funds from borrowing sources For the business to operate as proposed, the start-up cost must be met. The company is therefore proposing funds from borrowing sources of $ 20, 000 9.1.3 Total investment Total investment is the sum of own contribution and the proposed funds from borrowing sources which is $40,000. The following sections lay out the details of the financial plan for rapid, but controlled growth for the next one year. The simple structure to be adopted by the company will provide a great deal of flexibility resulting in few coordination problems hence quick reaction to changes in the market. 9.7 Measurement of profitability 9.7.1 Operating profit margin Operating profit margin = (operating profit/Revenue) x100 First year: Operating profit margin = (1,400/101,500) x 100 = 1.38% Second year: Operating profit margin = (4,730/131,950) x 100 = 3.58% Third year: Operating profit margin = (22,009/171,530) x 100 = 12.83% 9.7.2 Current Ratio Current Ratio = Current assets/Current liabilities Projected Current Ratio by the end December 31, 2011 = 21,000/11,200 = 1.875 9.7.3 Return On Investment (ROI) Return On Investment (ROI) = Net Profit/Investment Return On Investment (ROI) for the ended December 31, 2010 = 1400/23,000 = 0.06

Monday, August 19, 2019

Abraham Lincoln as a Dangerous Speaker Essay -- Presidents essays rese

  Ã‚  Ã‚  Ã‚  Ã‚  Many people remember President Abraham Lincoln as being a very gifted orator as well as a dignified leader of our country. Through his many speeches and writings, Abraham Lincoln captivated American minds and gained millions of followers. In Lincoln's "Perpetuation speech," given before the Young Men's Lyceum of Springfield, Illinois, in 1838, Lincoln himself stated that our country was in great danger. He speaks of people such as Alexander the Great, Julius Caesar and Napoleon and then asks, "Is it unreasonable to expect , that some man possessed of the loftiest genius, coupled with ambition sufficient to push it to its utmost stretch, will at some time, spring up among us?" (Grafton, page 7). In this, he shares his fear that some man with great ambition and power could exist in this country who is not satisfied with just the power of the presidency and strive for more than that. I believe that Lincoln had the power to be one of those people. When Lincoln's orati ons and writings are carefully analyzed, one can see how he used his wit and intelligence to manipulate the American people. With his intelligence and immense popularity, Lincoln could have easily been one of the men that he spoke of. He used his gift as an orator to get ahead and that, I believe, made him a threat to American society.   Ã‚  Ã‚  Ã‚  Ã‚  Abraham Lincoln was a very popular man among the American people. He was there for the country through the Civil War, whether good or bad times. In the North he was the great emancipationist. Lincoln was loved by many, and he could have used this to his advantage. One reason that he was so loved was because he had the ability to draw people's attention with his speeches. After his assassination and the reaction of the American people, the fact that he was so loved was a surprise to some people in Washington. There was a three week funeral procession where Lincoln's body was taken to the big cities by a special train so that the people could mourn him. "Democrat Charles Mason of Iowa thought the whole affair a political trick, like the 'crafty skill of Mark Antony in displaying to the Roman people the bloody mantle of Caesar'," (Donald, page 5). This analogy was made as an argument between political parties, but I think that it just shows how important Lincoln real ly was, being compared to the great Julius Caesar. It is widely believed that popular Preside... ...vement is wrong. Lincoln, however, when giving this speech doesn't come right out and say that he believes that they are wrong. In this way he gains more supporters by befriending them and not telling them straight out that they are wrong. At that point in time, Lincoln needed those votes. However, he got them by dishonest means. That really doesn't sound like the "Honest Abe" that all of the people knew and trusted.   Ã‚  Ã‚  Ã‚  Ã‚  I believe that President Abraham Lincoln was a man with a lot of power. Lincoln was a very dangerous speaker. He could have easily used this power and his ability as an orator to become one of those men that are not satisfied with just the presidency and could have tried to have more. I believe that for this reason, Lincoln was a threat to our society. However, the people did not realize this because he had them so entranced by his wonderful speeches and writings. At a normal glance, it looks as if there is nothing hidden in those speeches. When they are looked at a little more closely though, one can see how Lincoln used his immense talent to trick the people into supporting him. Through his beautifully crafted orations, Abraham Lincoln gained many followers.

Sunday, August 18, 2019

Aristotles Nicomachean Ethics: Happiness :: Nicomachean Ethics Essays

From pursuing pleasure to avoiding pain, life seems to ultimately be about achieving happiness. However, how to define and obtain happiness has and continues to be a widely debated issue. In Nicomachean Ethics, Aristotle gives his view on happiness. Aristotle focuses particularly on how reason, our rational capacity, should help us recognize and pursue what will lead to happiness and the good life.';(Cooley and Powell, 459) He refers to the soul as a part of the human body and what its role is in pursuing true happiness and reaching a desirable end. Aristotle defines good'; as that which everything aims.(Aristotle, 459) Humans have an insatiable need to achieve goodness and eventual happiness. Sometimes the end that people aim for is the activity they perform, and other times the end is something we attempt to achieve by means of that activity. Aristotle claims that there must be some end since everything cannot be means to something else.(Aristotle, 460) In this case, there would b e nothing we would try to ultimately achieve and everything would be pointless. An ultimate end exists so that what we aim to achieve is attainable. Some people believe that the highest end is material and obvious (when a person is sick they seek health, and a poor person searches for wealth). Most people think that the highest end is a life of pleasure. Hedonists have defined happiness as " an equivalent to the totality of pleasurable or agreeable feeling.';(Fox, 3) Some pleasures are good and contribute to happiness. Not all ends are ultimate ends but the highest end would have to be something ultimate; the only conceivable ultimate end is happiness. Happiness is perhaps the only clear ultimate end. Happiness is what we strive for by itself and not to get anything else. "So it appears that happiness is the ultimate end and completely sufficient by itself. It is the end we seek in all we do.';(Aristotle, 461) Mans' good is related to his purpose; the purpose of a man involves the actions of his soul (the soul being a part of his reasoning). By carrying out the activities of his soul and doing so with proper excellence and virtue, man is able to reach a desirable end. Virtue, then deals with those feelings and actions in which it is wrong to go too far and wrong to fall too short but in which hitting the mean is praiseworthy and good†¦.

Saturday, August 17, 2019

Cultural Difference in Malaysia

What are cultural differences between Malaysia and other countries? In general culture can define as a way of life and process of development of the personality, spirit, mind, and the human effort in a community or cluster. Culture can be understood as the creation of human community in various forms, whether tangible or intangible. Culture it’s very important because it show the difference between societies to another society. The cultural features are obtained through a learning process, practices of sharing and cannot be separated from language. We cannot be denied that the Malaysian culture is very different compare to other countries.Malaysia is a multiracial country living in harmony compare to other countries. Among the three main races in Malaysia are Malays, Chinese and Indian. In addition, Malaysia is a homeland to approximately for 80 ethnic groups, especially in East Malaysia including Baba and Nyonya, Kadazan and Iban. The total of Malaysia’s population is 28. 3 million of which 91. 8 % are national citizens while 8. 2 % are non-citizen. Furthermore, indigenous people were 67. 4 %, of which 56. 4% are Malays ethnic and 11% of the other natives. Approximately, the total of Chinese ethnic in Malaysia’s population is 24. %, 7. 3% are Indian with a total of 1. 86 million people, while other race is 0. 7 %. Almost 85 % of Indians in Malaysia are Tamil community. In terms of religion, Islam is the official religion of the Government of Malaysia as subject under the Constitution and the most widely professed religion with the proportion of 61. 3 %. As multi-racial country, other religions are practiced are Buddhism, Christian and Hinduism. In terms of language, Bahasa Malaysia is the official language of the country. However, other races are free to use their mother tongue like Chinese and Tamil.English an international language which play role as a second language in Malaysia and widely used in the fields of education, trade and indu stry. Malaysia national population practices are vary according to their own religion. According to the practice of Muslim believers is to pray five times a day, fasting during the month of Ramadan and eat kosher food. Muslim believers not allowed to drink alcohol, eat pork, do not eat the flesh of slaughtered animals, stealing and committing sins. Buddhist faith practice is to remove their shoes before entering the temple and prostrate statue of Buddha.They are not allowed to kill all living beings, stealing, lying and drinking alcohol. Hindu people required to wash their feet before entering the temple, fasting, tying a banana tree during religious ceremony and wearing black mark (pottu) in the middle of forehead for unmarried women, while for married women must wear red mark called as kum kum. Hindu believer do not allowed to drink alcohol, stealing , lying, give respect for parents and do not allowed to eat beef because according to their religion cows considered as gods. In add ition, each religious wedding ceremony is different.In Malay wedding ceremony, marriage contract and enthronement is very important practice that must be done because it’s a part of wedding. For Buddhist, both bride and groom usually get the blessing from the divine. They also practiced tea drinking custom in wedding ceremony that aims to strengthen family relationship. In Hindu wedding ceremony, the primary witness of marriage is the sacred fire (agni). Both bride and groom need to turn around the sacred fire in circular motion for seven times. Malaysia culture is based on Malay culture as the original people of this region.Malay culture based on Sharia law and Islamic principles. Malay cultural give more important to values and preferred politeness, simplicity and harmony among family members, neighbours and society. Example; in general handshakes suffice for both men and women, although some Muslim ladies may acknowledge an introduction to a gentleman with a nod of her hea d and smile. The traditional greeting of â€Å"salam† resembles a handshake with both hands but without the grasp. The man offers both hands, lightly touches the visitor's outstretched hands, and then brings his hands to his chest to mean, â€Å"I greet you from my heart†.The visitor should reciprocate the â€Å"salam†. Furthermore, in Malaysia culture, the right hand is always used when giving and receiving objects like gift or money. Pointing is normally done using the thumb as using the right forefinger is considered rude. Here is some general gift giving etiquette. In Malay culture, if invited someone home, don’t ever give pig and dog toy to children and don’t give any products that made from pig skin. White and yellow wrapping should be avoided because white symbolizes death and mourning while yellow symbolizes colour of royalty.In Chinese culture, if going to visit relative home, bring a small gift of cake or fruits for children. Giving flowe r should be avoided because flower do not make good gift and usually used at funerals. Besides that, the gift should wrap with cheerful colour like red, pink or yellow except white, blue, or black because symbolizes mourning colours in Chinese culture. In Indian culture, the gift should be given with the right hand and not wrap the gift with white and black colour. In generally, the gift should not open when received to avoid people think you are greedy.The way names are used also varies between ethnicities. The Chinese people traditionally have 3 names. The surname is usually first name and two personal names. Example: Wong Jae Suk. Malay people do not have surnames. Men use term â€Å"bin†, so Kamarul bin Mohamad is Kamarul the son of Mohamad. Instead women add their father’s name to their own name with the term â€Å"binti†. Indian people doesn’t use surname. Men use s/o to refer themselves as the son of their father. Example: Ajay s/o Abishek. Culture and communication depends on each other and have a reciprocal relationship.According to Hall, â€Å"culture is communication, communication is culture†. This indicates that communication is two-way. Different culture held different values. The way we communicate depens on our culture, rules and norms. For example, American usually treats and exchanged with unknown person. Meanwhile, The Malaysia does not prefer to treats or exchanged with stranger. This showed that Malaysia cultural and American cultural are totally different. Malaysia practices courteous communication. For Malay society, interact courteously very important and showed our values of norms.For example, using proper words when talk to someone older than us like Sir or Madam. Besides that, culture is also shown through verbal and non-verbal communication. Speak rude and negative words are prohibited. Malaysian traditional cultural games are batu seremban, wau, mah-jong and kabadi. Batu Seremban and Wau is Malay traditional games, Mahjong is Chinese traditional game, while Kabadi is Indian Traditional game. Batu Seremban also known as a Selambut. This game often played in leisure time by girls, either individually or in groups. It’s usually using glass marbels or small stones.Wau is known as kite and normally played by rural people. Wau created in various design and has its own name like wau in shape of brid, stingray, peacock and many more in various colour. However, Mahjong played by four individual and it involves strategy, tactics, skill and calculation. In Asia, mah-jong is also popular as gambling. In kabadi, each team consists of five players on the reserve bench and this game played for 20 minutes. A team will be sent forward to the opponent’s team, which aims to touch and push one of the players before turning back to his team.The players who have been touched by the opposing team will be out and left the field. From aspect of the traditional dance, the various custom s and culture can be learned from various ethnic groups in Malaysia. Dance can be defined as a movement of the body, legs and arms to the beat of the music. The traditional dance has own purpose and tribes. Examples of traditional dance in Malaysia are gamelan, zapin, kathak, dragon dance, kathak, bharathanatyam and many more. Zapin dance is famous dance in the state of Johor and usually performed in both formal and informal events like wedding or opening ceremony.Kathak dance is one of the Indian classical dances which are originated from Kerala. Kathak means â€Å"art of the storytelling†. While, bharathanatyam it’s also Indian classical dance based on Indian epics in motion of dramatic and passionate. Amorous dragon dance is a traditional cultural dance in China. Lion dance and dragon dance often played on Chinese New Year. As a conclusion, this discussion showed dramatically that Malaysia’s cultural very different compare to other countries. It’s more follow to the traditional, principle of the religion and give more important to norms, values and rules. I am very proud to be a Malaysian.

Personal Theory Paper

Personality Theory Paper Sherry Richards PSYCH 504 April 8, 2013 Shawn Davis Ph. D. Personality Theory Paper The film Rudy is about a young man from a blue-collar family who wants to play football for Notre Dame, with less than stellar grades, and no money for college Rudy goes to work at the steel mill where his father works. Then things all changed when his best friend was killed in an explosion, Rudy decides to follow his dream. That dream of attending Notre Dame and playing on the football team of the Fighting Irish. He fails to get admitted after leaving for the campus of Notre Dame.He obtains the assistance and sponsorship from a local priest and starts at a small junior college called Holy Cross College; this is to get grades good enough to allow for a transfer so he hopes. After befriending a graduate student and the teaching assistant at the junior college D-Bob, they strike a deal that Rudy will help him meet girls in exchange for the toutoring that he will provided. D-Bob has Rudy tested and find out that dyslexia which was a big part of the learning issues and Rudy then learns how to overcome this disability and becomes a better student.Rudy continues to bomb out with setting up D-Bob until a girl set him up with Elsa. At Christmas when Rudy goes home, the family mocks him and his ambition to get into the college and play football. Once back at school when finally receives the approval for the transfer to Notre Dame, from the junior college, he runs home to tell the family. His father tells everyone via the loudspeaker at the steel mill. Rudy goes to the stadium groundskeeper and offers to work at no charge after not accepted into the college. Since Rudy has no other place, he utilizes the office cot.By using the window to come and go until the groundskeeper realizes this and eventually comes around to liking Rudy and even gives him his own key, Rudy returns once he is accepted into Notre Dame on the last semester transfer. Even though he walks on t he field as a non-scholarship player for the team, the coach tells Rudy that even the scholarship players will not make the dress roster of the players who are on the field during the football games. One thing that the coach notices is that Rudy has more drive than many of the other members of the team that are there on scholarship.Coach Parseghian agrees to allow Rudy to dress for one home game, as it is senior year, so his family and friends can see him on the team. There was a change in coaches and then Rudy was not on the roster for the next to last game so he quit the team. The groundskeeper whose name is Fortune tells Rudy that he will regret it as he will never have the chance again. Therefore, this convinces him to return to the team. The team captain and a senior stand up for Rudy and request that Rudy be allowed to dress for the final game and many say that he can wear their number, as they will not play so he can.The result is the final game that is at home when he will b e allowed to play. Rudy gets to lead the team out of the tunnel and onto the field and he gets onto the official roster of the Notre Dame Football team. Rudy is in for the final play, he tackles the other teams quarterback, and the team carries him off the field on their shoulders. Karen Horney psychoanalytical social theory believes that the childhood experiences are the biggest social and cultural conditions that shape the personality. In this situation, I feel that Rudy would be neurotic search for glory. He is determined to be on the team and be on the field.This to me is a dream yes, but also wanting to search for pride and glory. Horney stressed culture and that it cannot be ignored when working with people. According to the western culture as she saw it that the society demand for success and achievement are almost endless so that normal people have new, additional goals put to them all the time and that with hard work and effort with no regard to the social position, competi tiveness of others or genetics. She believes that childhood is where the majority of the neurotic problems come from. And that without the genuine warmth and affection there are debilitating personal problems.The drive that Rudy shows according to her is due to a neurosis, just because he wants this does not mean that he was not treated right as a child it is a dream and he ended up making it real. Abraham Maslow suggested a hierarchy of needs that illustrate a process of attaining self-actuation through fulfillment of a succession of needs from basic psychobiological needs to important psychological needs (Cervone & Pervin, 2010). The sixteen-personality factor model developed by Cattell, was developed utilizing the work of previous scientists in the field. The esire to have descriptors of low range and high range which then gave the primary factor. The primary factors for Rudy I believe would be social boldness as he wants what he wants and works to find a way to get in the high r ange and high side of self-reliance. He wants to play for the Notre Dame team in his senior year. He with the help of his sponsor start out in a junior college and make it to the college he wishes to be at, then he works to overcome obstacles which are his size and weight to be on the team. He through help of other teammates gets into the last home game of the season and has several accomplishments.The first he leads the team onto the field at the beginning of the game so that his friends and family see him in the Notre Dame uniform, then he sacks the quarterback in the last play of the game and the teammates carry him off the field on their shoulders in celebration. The factors that drive Rudy I feel is the dream he seeks to make real and he does that regardless of obstacles that are there for him, such as poor academics, height, and weight. Works Cited Bohart, D. A. (2013, March 16). Legal, Ethical, and professional Issues in Psychoanalysis and Psychotherapy. Retrieved from academ yprojects. org: http://www. cademyprojects. org/alternatives. htm Cervone, & Pervin. (2010). Personality: Theory and research (11th ed. ). Hoboken, NJ: Wiley. DeSouse, A. (2011). Freudian theory and consciousness: A concptual analysis. Brain, Mind and Consciousness: An International, Interdisciplinary Perspective, 210-217. helpguide. (2013, March 25). phobias and fears: symptoms, treatment, and self-help. Retrieved from helpguide. org: www. helpguide. org/mental/phobia_symptoms_types_treatment. htm Institute of Medicine (US). (2006). Committee on Assessing Interactions Among Social, Behavior, and genetic Factors in Health. Washingtonm D. C. , US.